B612 Sneakers
2022
Brand Identity Design
“B612” is a sneaker brand based on the book ‘The Little Prince’. Using the smallness of the planet ‘B612’ as inspiration, the idea was to create a shoe brand made especially for tinier people. The custom typeface reflects the aim of the brand, to make people feel taller.
RECOGNITION:
Graphis New Talent 2024, Silver
![](https://freight.cargo.site/t/original/i/efbfd5c10b4eca51c2a942a7a79db90c2cf327f85ffba0dab6d838d3656e7bd7/type-specimen.jpg)
![](https://freight.cargo.site/t/original/i/8ca5270051ebd3f61291f149cbaef9a53c40241e4814ecc10c60e4edf68c4a52/B-grids.png)
![](https://freight.cargo.site/t/original/i/092f6246dc87dd2cf0b5a3e89714ad599022c2446b9fc5ea90bed8eb8155ece7/f_shoeboxes-b612.jpg)
![](https://freight.cargo.site/t/original/i/c92682112a102bebfb3e26b9311efff3ee8da475c89237dd93bc90fcfbb4ddc1/0CD_PostBills_No4.jpg)
![](https://freight.cargo.site/t/original/i/ab708b70756d07b7c1189cabdd3f423236d4a38b49fe3534252a243ac83453e7/0CD_PostBills_No5.jpg)
![](https://freight.cargo.site/t/original/i/47a1dd726d06856e7f3ae09333947fa8c28664bb8da693981797c32ce76da380/business-cards.jpg)
![](https://freight.cargo.site/t/original/i/e79392b4b703ade01216b30488b1a7755cadc60b2b22d1cc740affa9d1c4f1e4/sale-signs.jpg)
![](https://freight.cargo.site/t/original/i/7fd89c5b78d97dc5c69ccacbe6f29952ba1a9e7604559e3c0296d64953a7b696/1bag.jpg)
![](https://freight.cargo.site/t/original/i/47bf077e64007b1d33a6d7dc0e5b3ade88a65652803d168d8ddd8ec647242bf9/f_b3.jpg)
![](https://freight.cargo.site/t/original/i/b56b51f23edc84ea17a018f7abc68b544726d1e4312ef7ad8a4fedc9222cb66f/Canvas-Tote-Bag-MockUp.jpg)