Qoka Restaurant Identity
2023
Brand Identity Design
'Qoka' is a Zulu eatery in New York, providing an authentic dining experience rooted in the customs of the ethnic group. The name 'Qoka' (koh-kah) translates to 'to gather' in isiZulu, reflecting the cultural emphasis on communal sharing of food for fostering community spirit. The restaurant's visual design draws inspiration from the geometric patterns traditionally painted on Zulu homes.