![](https://freight.cargo.site/t/original/i/83aaffd534d9ccc75ebfbafa0dc9e2e11b26306f397c575f97942788500dfdc9/moma-poster-mock.jpg)
MoMA Fall Campaign
2023
Identity Design
Every season, the Museum of Modern Art rotates out a third of its collection. The MoMA’s Fall 2023 Campaign encapsulates the turning of a page in the museum’s longstanding story, using folding as the core visual idea.
![](https://freight.cargo.site/t/original/i/baf055acc8f7c964d304bb184eb9e9e9082e0071434cb58b379d64c5317eea13/Poster-1945.png)
![](https://freight.cargo.site/t/original/i/83087895b0e7cc4d89803b0dea56867b141ef058b7bcc0e05e63392f156572c0/moma-tickets-w3.jpg)
![](https://freight.cargo.site/t/original/i/44d07cd1720a585b7b6c00d95c368915ed83ca0a469ac71a395d22acb0e9b015/subway-banner-new.jpg)
![](https://freight.cargo.site/t/original/i/017ba951b57420ff414e14d20571646c57c2c4f0fb8dfd1605f672f00774b190/w3-design-store.png)
![](https://freight.cargo.site/t/original/i/800ca5add9bc2c80953c93931c6c408ac5a5d659b7fad0fe7d21cade9e65ef30/moma-wall-w3.jpg)
![](https://freight.cargo.site/t/original/i/e96a25352f0d418a58e18897997d889470e2495b6162064a74c318fae8220987/w3_totebag.jpg)
![](https://freight.cargo.site/t/original/i/c83bdbe26b3cc8bfaf16f9fca5a87001512a4aa79e6f6327d9a62ab7a0ea3881/ig-story-anim.gif)
![](https://freight.cargo.site/t/original/i/c71a70e982f4a37d888c8769d0af52baf275c8c369b8ebb3542913e02c45c3fd/insta-posts-moma-w3-1.jpg)
![](https://freight.cargo.site/t/original/i/33f2ab434fd105098216924347a6297336e577d7f990d6a5d860cd9dd907ebb4/2_moma_invite.jpg)
![](https://freight.cargo.site/t/original/i/147123886dc498174c0f8a14df033f32020452ff6d6b9ce536d2df38d9873ebf/w3-newspaper.jpg)
![](https://freight.cargo.site/t/original/i/6b3d06e04b69ecd3aa554789f6a24c7f6ece4e73186cf365c10439bf2240e726/Moma-Banner-w3-sq-new.jpg)