![](https://freight.cargo.site/t/original/i/10aad873694e7ea0d51904a18926df979f38b380fa630a682edb5e71819c1251/thumbnail-animation_1.gif)
The Bodega
2023
Brand Identity Design
New York is notorious for its crime rates. Even then, only a handful of stores are licensed to sell self defence products and shipping pepper spray to the city is illegal. ‘The Bodega’ is a space that sells self defence items and provides self defence training to members of vulnerable communities, at a sliding scale. Protests against discrimination across the ages served as visual inpiration.
![](https://freight.cargo.site/t/original/i/048033fd7104c9f4dcee353c5f7b4603a0a729c7acdb486a081019a8c805c7af/5billboard.jpg)
![](https://freight.cargo.site/t/original/i/a657f6eb4a4443b4155f64894f873c14a1feb338a88eca4f89a9dce4ce312d46/6posters.jpg)
![](https://freight.cargo.site/t/original/i/a6619083086afc01a8a8f4324ad6b2a4bb42950077fce1efda118f73d3a78e8e/5billboard2.jpg)
![](https://freight.cargo.site/t/original/i/30e3ea0ec4980d3f0d604fe22fa3167c8cffa9f1faab2f80a91e24f2822b3cce/6stun.jpg)
![](https://freight.cargo.site/t/original/i/582bf7e735db9ecef1ecb6b30796f8315cc6f62f8f07bd92a14b5d46ecd964ad/6claws.jpg)
![](https://freight.cargo.site/t/original/i/6dbda71af301cc63168a812b4f8a6df6c53aa86763c659bc4e70bc74c4e8ffa9/6spray.jpg)
![](https://freight.cargo.site/t/original/i/f1b0110ef18cdf607929946eb00ebffb73f3e57b7fd2f027a4135186fe02b0e0/w4-billboard-2.gif)
![](https://freight.cargo.site/t/original/i/56c984d9d3b6a40c0b4b2d1d55293071277ff9bd64e9ef149661d2e614741560/w4store.jpg)
![](https://freight.cargo.site/t/original/i/af59613f27bbe58970a2bedc3ca70732f5f900145e9d434cab0b65bc6a4e8f8f/4punchingbag.jpg)
![](https://freight.cargo.site/t/original/i/0b77fe4f5b5507c97fe1e9acce0cce45c4cd29acd09a932e3021c4477fb1b4bd/5tote.jpg)